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HyperGrid CTO On How Docker Is Eating Everything And What That Means For The Channel

The hyperconverged Infrastructure-as-a-Service vendor sees big opportunities for partners in containerization technology.

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What are the new opportunities for channel partners then?

You've got to be focused on the really big problems that are facing your customers, because they're going to change right out from underneath you. And they're either going to change in a way that you really don't like if you're a channel partner -- by going to a public cloud -- and the channel's relationship with public cloud has been tenuous at best, because they can provide a really limited amount of value in that situation. But with stuff that's really sticky in on-premise, that is going to be there forever, like the medical systems we were talking about, it's simply not going to be good enough to bring in a device that does more apps than the last device, because that's not really solving what's causing pain for your customers. And they're going to seek out someone who can really build a comprehensive, end-to-end solution that delivers the value that they need, which is to be able to consume IT resources and focus on building their apps.

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