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Virtual Instruments New Channel Leader On Leaving Brocade, Revamped Partner Program And Channel 'Call To Arms'

Virtual Instruments Paul Brodie is already increasing partner profitability through a revamped channel program unveiled on Tuesday, urging partners to "get out of their comfort zone."

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Why did you choose Virtual Instruments?

It's interesting because I competed with Virtual Instruments when I was at Brocade. So I knew that the technology was excellent because we had a tough time, quite frankly, competing with Virtual Instruments for a bunch of different reasons. Another thing that attracted me was the quality of the people here as far as the executive staff and CEO were concerned. I was very impressed with everybody. The third thing that attracted me from a channel perspective was the base that we had. We have significant relationships with some of the bigger OEM's and with all of the major national VARs here in the states, as well as with a lot of the regional VARs. The business is growing rapidly. All of those things came together to represent a significant opportunity.

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