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Virtualization News

Nutanix Channel Chief On New Software Rebates, Attracting Dell Partners With XC Core And Attacking 'White Space'

Mark Haranas

How big are these new channel incentives for partners?

This isn't a light-hearted announcement. This isn't fluffy. This moves the needle. We're making a strong statement to the partners in the market that we're serious. We want to grow our market share with partners and want to reward them for their growth and investment in us. This is the first time we've had rebate incentives for our software, so this is a first for Nutanix. I'm happy we're able to introduce these incentives to our partners. We have a lot of great momentum in the market, and we want partners to take advantage of that and expand our reach the market … These rebates are just the start of what we're going to work on to transform and mature our channel business and grow with our partners as we evolve as transform to more of a software company.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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