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5 Companies That Came To Win This Week

For the week ending April 13, CRN takes a look at the companies that brought their 'A' game to the channel.

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Mimecast Launches First Partner Program With The Goal Of Deepening Its Partner Relationships

Email security technology developer Mimecast this week debuted its first-ever global partner program focused on deepening ties with the company's most committed solution providers through a four-tier program and a new deal registration system.

The new program will replace separate regional channel programs the vendor has operated in each of its geographies.

The channel initiative is expected to double the discounts available for Mimecast's roughly 400 North American channel partners, Julian Martin, vice president of global channel and operations, told CRN. The deal registration program will reward solution providers that bring in net-new customers, with more perks available for partners at higher tiers.

While revenue generation will be a factor in determining what tiers partners are assigned to, Mimecast greatly values partners with advanced professional service capabilities. Mimecast is specifically interested in recruiting and rewarding partners that can integrate disparate products through APIs for security automation.

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