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Clash Of The SD-WAN Titans: CloudGenix CEO On 'Ripping And Replacing' Cisco Routers With SD-WAN, VMware's 'Big Challenge' And 300 Percent Growth

"In the enterprise space, Cisco has a large installed base. We go in and completely eliminate the need for a Cisco hardware router," said CloudGenix CEO Kumar Ramachandran.

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How are CloudGenix partners driving revenues?

We hang our hat on the fact that we developed this application-based approach to networking, we call it the AppFabric. It allows the administrator or channel partner to engage in a business conversation with the customer.

We have channel partners who build apps on top of the CloudGenix system and they monetize it. One channel partner, for example, built out a Slack bot on top of CloudGenix. So you can go into Slack and say, 'Hey, how is my store in Sunnyvale, California performing right now?' And it gives the response to you. The partner can monetize this incremental app that they write. They write apps for integration with things like Slack, Splunk, etc. Channel partners can either resell the apps we provide or they can write their own apps and we provide a cool API framework for that.

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