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Clash Of The SD-WAN Titans: CloudGenix CEO On 'Ripping And Replacing' Cisco Routers With SD-WAN, VMware's 'Big Challenge' And 300 Percent Growth

"In the enterprise space, Cisco has a large installed base. We go in and completely eliminate the need for a Cisco hardware router," said CloudGenix CEO Kumar Ramachandran.

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How are you competing head-to-head against Cisco's SD-WAN offerings?

In the enterprise itself, we see it as a two-horse race. There's Cisco with all of their products and Viptela, then there's us. Right now, our win rates are very high. … We have a 90-plus win rate against Cisco. They haven't done any favors for themselves. In fairness though, they do have a tough problem. They have the whole legacy code they have to somehow sustain.

Cisco has about six different products: the iWAN with the ISR [router]; Viptela, Meraki, the Glue [Networks partnership], they have some virtual edition of the product, then APIC-EM (Application Policy Infrastructure Controller Enterprise Module) – a ton of different product sets. Most customers we meet are concerned about the fact that Cisco can't keep this many products alive for the same market use case, and that Cisco is going to end-of-life several of these. Customers are concerned about which one of these products they're buying.

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