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CRN Interview: Veeam Channel Chief Rooney On Partners Fleeing The Competition, And Winning In Multi-Cloud

Kevin Rooney says partners that commit to Veeam's multi-cloud, 'hyper-availability' game plan will realize huge growth in services revenue and deeper relationships with the large and growing network of relationships Veeam has built.

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Veeam is putting up some impressive growth numbers. What's working for you in the channel?

The thing that was great from the beginning was that it's 100 percent channel. In places I've been previously, it was inevitable that you had to tackle 'you took this deal direct,' or 'you're pushing us into this segment and we want to be competitive in all segments.' Partners appreciate the true definition of partnership. We are going to be successful together. Veeam is growing 35 or 40 percent year-over-year. It's been happening for a while now. It's no longer a start-up, but there's still this entrepreneurial buzz about where the company is going. That excitement exists for partners, as well. I've never worked anywhere in my life where I've had so many friends in terms of Cisco coming in, HPE coming in, NetApp, VMware, Microsoft, Nutanix, Pure, right on down the line. Partners aren't being forced into a relationship with Veeam, or to choose sides.

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