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VMware's New Channel Chief Is Ready To Drive Services Revenue For Partners

"We're working with partners on how to monetize on the cloud," said Jenni Flinders, VMware's new channel chief, who this week rolled out new Master Services Competencies for partners.

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VMware's Channel Has A New Leader For The Multi-cloud Era

Jenni Flinders, VMware's new vice president of worldwide channels, is no stranger to helping a large software reseller channel embrace cloud services and a recurring revenue model. During her time at Microsoft, she led efforts to get more than half a million partners to start their transition to the cloud.

After a stint leading a company that advises industry clients on their channel strategies, Flinders came to VMware last month, and she hit the ground running.

At the VMware Partner Leadership Summit in Scottsdale, Ariz., Flinders introduced the VMware Master Services Competencies for cloud management and automation, data center virtualization, network virtualization, and desktop and mobility.

Before unveiling those new competencies on Tuesday, Flinders spoke to CRN about her plans for transforming the virtualization leader's channel and creating new opportunities for partners to monetize cloud.

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