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VMware's New Channel Chief Is Ready To Drive Services Revenue For Partners

"We're working with partners on how to monetize on the cloud," said Jenni Flinders, VMware's new channel chief, who this week rolled out new Master Services Competencies for partners.

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You're rolling out four VMware Master Services Competencies. Why is developing services capabilities important for your channel?

We all know that services are hugely profitable for partners. And our advanced technologies are giving partners a great opportunity to deepen their practice models.

We're working with partners on how to monetize on the cloud by offering project-based services, advisory services, and managed services.

There is so much more for our partners to build a holistic value-chain to the customer. And the deeper the value, the longer-term relationship will be entrenched.

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