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VMware Global Channel Chief On Overhauling 'Our Entire Partner Program'

'It's going to pivot towards our strategic priorities. So think of the way we launched our Master Services Competencies as being a little taste of what it's going to look like,' says VMware Global Channel Chief Jenni Flinders in an interview with CRN.

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Big Changes Ahead For VMware Partners

VMware Global Channel Chief Jenni Flinders has massive plans in store to completely overhaul the company's Partner Program from the ground up with specific incentives around Amazon Web Services as well as synergies with Dell EMC.

"We're going to reconstruct the entire partner program. It's going to get a total overhaul," said Flinders in an interview with CRN at VMworld 2018. "We're going to let the partners engage with us based on their business models."

Flinders, who spent 15 years in top channel executive positions at Microsoft, became VMware's global channel leader in April after leading a consultancy practice that advised clients on channel strategy. She talked to CRN about VMware's Partner Program overhaul strategy and her channel vision.

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