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VMware Global Channel Chief On Overhauling 'Our Entire Partner Program'

'It's going to pivot towards our strategic priorities. So think of the way we launched our Master Services Competencies as being a little taste of what it's going to look like,' says VMware Global Channel Chief Jenni Flinders in an interview with CRN.

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What will VMware push in the new program in regard to incentives, and how can partners become the most profitable?

We have to shift. Some of the partner conversations this week have been, 'What do you want us to lean in on? What's important for you?' So it's not always what's important for [VMware], but what’s important is where the partners know they can drive momentum. Sometimes they have really great ideas because they're out there every single day. So we will adjust, but with input from the partners on where we drive incentives, which product categories, which solution areas, etc.

When are you planning to launch the new program?

Early in our fiscal year, so probably around the April time frame. My goal is to launch this at our Partner Leadership summit in April.

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