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VMware Global Channel Chief On Overhauling 'Our Entire Partner Program'

'It's going to pivot towards our strategic priorities. So think of the way we launched our Master Services Competencies as being a little taste of what it's going to look like,' says VMware Global Channel Chief Jenni Flinders in an interview with CRN.

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What's your message to channel partners in regard to preparing for this new Partner Program?

Look at your skill sets and see where you can lean in with us. Find out how we can help you more. Sometimes partners don’t know all the avenues to resources, so the more you know the better. It's going to be so exciting when we turn the program around in terms of how we drive this engagement going forward. … Looking at my history in this industry, we've worked through tough transformations in the ecosystem before and based on the foundational transformations that some of our partners have gone through over the past few years, I think they will be able adapt to some of these new opportunities a lot quicker.

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