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VMware GM: Opportunity ‘At The Edge Is Exactly Like The Cloud’

‘We look at the edge as a massive growth opportunity for VMware and our partners as customers start to build and consume more and more applications and data that will all be delivered from the edge,’ says VMware’s Shekar Ayyar.

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Talk about how a VMware partner can monetize the edge?

For example, if you want a security policy that says somebody with a cellphone on a VMware campus are only allowed to do these tasks but not these other tasks – something like that can be managed by Workspace ONE. But then if they want a video conference with a heavy bandwidth where they’re trying to host a large Webinar on their phone, then VMware [SD-WAN] VeloCloud on campus can decide if they need greater bandwidth and put it on a higher bandwidth channel. Furthermore, if their provider is AT&T, Verizon, T-Mobile or Dish, you can go in and provision backend capacity based on their 5G connection and link using the service provider -- that can be done because VMware technology is actually inside the data center of the service provider.

So channel partners can now create services that are higher in value-add and value delivery because they now have all of these hooks at their disposal. They can decide on their business model: is it simply taking a packaged solution and taking it to their customer; or they can provide value added services; or are they going to be a SaaS service provider themselves.


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