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VMware’s Revamped ‘Partner-First Culture’: 5 New Teams To Know

From hiring new channel executives to building a new Partner Lifecycle Services organization, here are five ways VMware is doubling down on a partner-first culture.

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“Doubling Down” On Partner-First

VMware is “doubling down” on creating a partner-first culture, says its new worldwide channel leader Sandy Hogan -- from hiring new channel executives to building a global partner advisory council and a new Partner Lifecycle Services organization.

“One area that we are incredibly doubling down on is creating a partner-first culture,” said Hogan, senior vice president of VMware’s worldwide commercial and partner sales, in an interview with CRN.

Hogan hit the ground running when she joined VMware in May by investing heavily in the channel after speaking with channel partners from across the globe.

CRN breaks down five big new channel investments that show VMware is doubling down on creating a partner-first culture inside the $11 billion Palo Alto, Calif.-based virtualization and hybrid cloud software superstar.

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