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VMware’s Revamped ‘Partner-First Culture’: 5 New Teams To Know

From hiring new channel executives to building a new Partner Lifecycle Services organization, here are five ways VMware is doubling down on a partner-first culture.

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Hiring Tracy-Ann Palmer

In a boost to its partner-first motto, VMware hired Tracy-Ann Palmer last month as its new vice president of partner programs and experience.

Palmer is a longtime IT veteran with decades of executive experience working for the likes of Cisco, Salesforce and most recently at Amazon Web Services as Global Service Enablement Leader, according to her LinkedIn profile.

“We’ve had different teams focusing on different aspects of programs, initiatives, incentives – and we’ve put that all under one leader to focus on partner experience and programs. That’s Tracy-Ann Palmer,” said Hogan. “Following the theme of simplicity, we now have that all under one thread to really drive and mandate that culture and the programmatic aspects of that simplicity.”


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