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Virtualization News

VMware’s Revamped ‘Partner-First Culture’: 5 New Teams To Know

Mark Haranas

From hiring new channel executives to building a new Partner Lifecycle Services organization, here are five ways VMware is doubling down on a partner-first culture.

New Technology Solutions Teams

Another imperative in VMware’s partner-first motto is creating new use case-based solutions to make the channel even more relevant in the market. For example, when the COVID-19 pandemic hit North America, VMware launched a new SD-WAN Work @Home offering to help customers quickly enable a remote digital workforce. The Work @Home bundled VMware SD-WAN, Carbon Black security offering and VMware’s Workspace ONE platform.

“This is everything around use case-based solutions. … Getting much more into those business-oriented use cases and how deliver those to partners,” said Hogan. “[It’s about] how do we make our technology so consumable that it enables partners to build their unique IP and their scalable IP on top of that. So we have also redesigned our organization where we have created a technology solutions team and that is net new for us. We’re just building that. They are 100 percent focused on building the right kind of use cases with our partners and enable them to be even more relevant and scale in the marketplace.”

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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