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Virtualization News

VMware’s Revamped ‘Partner-First Culture’: 5 New Teams To Know

Mark Haranas

From hiring new channel executives to building a new Partner Lifecycle Services organization, here are five ways VMware is doubling down on a partner-first culture.

Multi-Cloud Push For Partners

Although not a new team, VMware has been rapidly developing strategic alliances with the largest public cloud providers over the past few years to better enable channel partners to help customers in their multi-cloud journey, according to Hogan. She said forming technology integrations with the likes of AWS and Microsoft Azure “provides massive opportunity to our partners to be a trusted advisor to the customers.”

“That gives the freedom of choice that enables our partners to work with the customers to help them migrate and support whatever direction the customer wants to take. So that allows partners the flexibility to really move and support this multi-cloud environment that is critical in this new world,” said Hogan.

“I believe Gartner said by 2022, over 67 percent of the businesses are going to be implementing some type of multi-cloud or hybrid cloud strategy,” she said. “When you think of that, it’s a huge opportunity for our partners.”

 

 

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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