Build, Embed, Grow: New Opportunities for ISVs with IBM’s Partner Ecosystem

With users expecting innovative features that harness the latest technologies, partnering with organizations that can help make this a reality is more important than ever.

The IBM Partner Plus program is designed to help businesses, including Independent Software Vendors (ISVs), access leading technology and grow their business by unlocking new features and revenue streams.

The four-tiered program offers all IBM partners enhanced support and benefits, insider access and competitive incentives. Partners can also make the most of IBM’s global reach and network of large enterprises.

Access innovation

A key benefit of the program is the access to IBM’s Embeddable AI portfolio, a set of established and trusted enterprise-grade AI products. Whether it’s adding AI functionality to an existing solution or bringing an entirely new solution to market, ISVs can embed IBM’s AI technology to enhance their offerings, regardless of the industry they serve.

For example, partners can use AI to enable clients to streamline their sales and marketing processes, deliver exceptional customer experience, and accelerate business decisions, to name but a few.

As well as the technology itself, partners can also take advantage of demand generation programs, competitive pricing, deal protection and special bid access. IBM offers partners co-selling and co-marketing support to help bring AI solutions to market, as well as grants to offset development costs and technical support.

Partner support

Upskilling should be a feature of any successful partner program, particularly when it comes to cutting-edge technologies such as AI. Parter Plus provides educational programs and hands-on training, enabling partners to bring AI-enhanced solutions to market with confidence.

In the rapidly evolving world of AI, speed is of the essence. IBM streamlines the onboarding process to get partners up and running in a matter of days so they can quickly start earning.

In order to future-proof their business, ISVs need a means to incorporate AI features without the associated cost or complexity. The IBM Partner Plus program does just that: providing the technology, incentives and resources for partners to capture new business opportunities and deliver value for their customers.

Join IBM Partner Plus and start building the future of your product https://www.ibm.com/partnerplus/isv