Empowering Partners: HP's Blueprint for AI Leadership

HP Amplify AI is a customizable program designed to boost partner capabilities in achieving positive AI outcomes offering AI guidance, tools, resources, training, and certification.

HP is making bold moves to ensure its channel partners are ready for the AI-driven future. The HP Amplify AI program is setting a new industry standard, equipping partners with the training, tools, and certifications they need to become trusted AI advisors for their customers.

With AI spending projected to soar to $632 billion by 2028, businesses are seeking guidance on effective AI implementation and HP is stepping up to lead the channel in AI education.

The HP Amplify AI Program: A Game-Changer for Partners

At the heart of HP’s initiative is the HP Amplify AI HUB, a platform designed to accelerate AI learning and adoption by offering specialized training, certifications, and resources. A key component is the Future Ready AI MasterClass, powered by HP University, the industry’s first role-based artificial intelligence partner training and certification program. This program gives HP partners and employees a competitive edge in guiding customers through AI adoption.

In a recent video interview with CRN, Kobi Elbaz, SVP & GM of HP’s Global Revenue Operations, highlighted how HP is positioning its partners for success in an AI-driven world. Recognized as a benchmark for AI training, the HP Amplify AI program is helping partners worldwide translate AI expertise into business success, unlocking new revenue opportunities, providing higher-value services, and building stronger customer relationships.

Setting a New Standard

Hearing from partners, it is clear that HP is doing more than just keeping up with the space – it is setting a new bar. When asked about HP Amplify AI, strategic market insight partner Quocirca’s CEO, Louella Fernandes, said: “The HP Amplify AI MasterClass sets a new standard in the industry, empowering HP employees and partners to gain a competitive edge in the rapidly evolving AI landscape. With its tailored role-based training and certification program, HP has demonstrated its commitment to equipping sales representatives, account managers, and technical consultants with the knowledge and skills needed to excel in the AI-driven market. The strong response and global adoption of the program in just six months further solidifies HP's position as an industry leader in AI education and training.”

Want to find out more? Watch the full interview with Kobi Elbaz, or visit the HP Newsroom to learn more about the HP Amplify AI Partner Program.