Fortinet Helps Partners Build Success Through Offer Development, Security Fabric
Channel partners need more than marketing to successfully deliver security solutions to their customers. Business goals, technical skills, and customer needs must align, or revenue growth becomes elusive.
This issue matters because managed service providers (MSPs) and managed security service providers (MSSPs) need clear paths to build, launch, and grow security offers without wasting time or money.
Enter Fortinet.
The leader in secure networking has built the Fortinet Offer Development program, in which the company works with partners to identify which solutions to bring to market, how to get them to market faster, and how to achieve the fastest possible return.
Fortinet’s Michael O’Brien, RVP Channel, Service Provider Cloud, GSI and MSSP, puts it this way:
“We collaborate with partners across the spectrum to provide a complete sales, technical, and marketing coverage model.”
Fortinet’s pioneering Security Fabric, which integrates cybersecurity and networking, is an AI-driven platform that unifies Fortinet and third-party security and networking tools into a single system. This means an integrated approach to Unified SASE and AI-driven SecOps.
This approach provides organizations with broad visibility and delivers coordinated threat response across the entire attack surface.
Fortinet approaches this challenge with a structured model. Fortinet combines technical guidance and business planning to help partners move from idea to revenue with less risk.
Fortinet builds its program around understanding a partner’s business. The company uses a 360-degree model inside the Fortinet Engage Program.
This means:
- Fortinet uses a dedicated Offer Development process that draws on global best practices to help MSPs and MSSPs choose the right offers and bring them to market faster.
- Fortinet runs custom, focused workshops that give partners a clear, outcome-based path to revenue and streamline the training and enablement needed to launch profitable services.
- Fortinet’s integrated approach to Secure Networking, Unified SASE, and AI-driven SecOps reduces costs and risks for partners, enabling them to deliver offers more efficiently than with piecemeal tools.
The company uses a channel-only go-to-market strategy, meaning its investments are laser-focused on partners.
For more information on Fortinet’s Offer Development as well as other support, training, and solutions, providers can check out Fortinet’s Engage Partner Program here.