HP Equips Partners For The AI Era With New Amplify AI Program

With its new Amplify AI program, HP is giving partners essential tools, training and resources to excel in the AI era. According to Forbes, 64 percent of businesses expect AI to boost their overall productivity. In an exclusive interview with CRNtv, Kobi Elbaz, SVP and general manager of HP’s global revenue organization, discusses the transformative HP Amplify AI program designed to empower partners in an increasingly AI-centric business environment.

Could you give us an overview of the new HP Amplify AI program and how it will support partners in their advisory roles to customers?

Kobi: The HP Amplify AI program is designed to equip our partners for the future of work and ongoing refresh cycles, especially because we know their advisory role is becoming increasingly AI-centric. With global AI spending projected to reach $632 billion by 2028, our program aims to help partners drive AI adoption, both within their own businesses and for their customers. The program offers comprehensive resources, including the HP Amplify AI HUB, providing training, certification and tools to enhance partners' AI capabilities and sales effectiveness. With HP's history of innovation and strategic partnerships, we are uniquely positioned to lead in this space.

How does the HP Amplify AI program support partners in bringing AI solutions to market more quickly?

Kobi: By providing specialized training, certifications and resources, the HP Amplify AI Program equips partners with the skills and insights they need to quickly deploy AI-driven solutions. As the AI landscape evolves, key industry leaders recognize the pivotal role that HP's initiatives play in empowering partners. We have already seen positive feedback from partners and industry analysts noting that HP's AI channel initiatives have come at the right time to accelerate the delivery of endpoint AI use cases. Industry analysts have shared that the HP Amplify AI MasterClass has set a new standard in the industry. It’s encouraging to see how receptive the industry and our partners are to the new HP Amplify AI program.

Can you elaborate on the initiatives being rolled out?

Kobi: Our objective is to make it easier for our partners to work with us, and for that, we're leveraging AI technology internally to better serve our customers and partners. We have introduced numerous AI-driven tools, such as AI-enhanced pricing tools for faster quoting and AI chatbots that provide instant product information. These innovations are meant to streamline partner operations, allowing both us and our partners to focus on activities that drive value and increase sales.

Learn more about the HP Amplify AI program and their comprehensive range of products.