HP Turbocharges Partner Growth To Drive The Future Of Work

HP is strengthening its Amplify Partner Program with new AI tools, partner incentives, and sustainability milestones. Mary Beth Walker, a leader at HP, spoke with CRNtv about how these updates are designed to help partners thrive in a rapidly evolving workplace.

Q: Mary Beth, HP recently hosted the Amplify Conference in Nashville. What steps is HP taking to lead the future of work?

Mary Beth Walker: HP is focusing on delivering more than just products—it’s about creating meaningful experiences and outcomes. The company recognizes that employees are seeking better workplace experiences, including seamless device connectivity and AI-powered tools. HP’s recent Working Relationship Index revealed that only 28 percent of workers have a healthy relationship with work, highlighting the urgency for companies to improve employee experiences.

Q: How is HP positioned to meet these evolving workplace needs?

Mary Beth Walker: HP is addressing these needs with a robust lineup of AI-powered products and technologies that enhance creativity and productivity. The company is also focused on integrating these tools with a strong go-to-market strategy, working closely with partners to deliver comprehensive solutions that meet customer demands.

Q: What are the key updates HP announced for partners at the conference?

Mary Beth Walker: HP introduced several major updates to the Amplify Partner Program. First, the SuperPower Booster is a new incentive that enhances partner compensation for selling across HP’s full portfolio. Second, the Amplify AI program has been updated with an executive-level track, expanded masterclasses, and new use cases to help partner sales teams become AI experts. Third, HP is rolling out AI-driven productivity tools to improve efficiency both internally and for partners. Lastly, HP announced it has reached 50% of its goal for the Amplify Impact program, which supports partners in building and selling sustainable solutions.

Q: How does the SuperPower Booster reward partners?

Mary Beth Walker: The SuperPower Booster is designed to recognize and reward partners who leverage HP’s entire portfolio in their customer solutions. It encourages partners to integrate HP’s offerings—optimized for security and seamless connectivity—into comprehensive solutions, and provides financial incentives for those who do so effectively.

Learn more about the HP Amplify Partner Program.