Red Hat Commits To New Era Of Innovations And Opportunities For Partners

Customer investments in AI and modern virtualization are setting records across industries and markets. As organizations adopt and develop AI strategies and roadmaps, longstanding virtualization technologies also beg for a modern migration path with future innovation in mind.

With demand for technology innovation and differentiation at an all-time high, Red Hat is responding with an enhanced global partner program. The latest evolution of Red Hat’s partner engagement experience reinvigorates the way the Red Hat ecosystem builds, sells and services leading enterprise open source solutions to solve our customers’ most challenging business problems.

Nearly 80 percent of Red Hat’s overall sales come through indirect channel and strategic go-to-market relationships, and the changes underway reflect Red Hat’s commitment to enhancing opportunities for a motivated, enabled partner ecosystem. Partners who actively participate and increase engagement with Red Hat have the most to gain.

A Simplified, Flexible And Transparent Partner Program

Three new modules—Resell, Distribution and Sell With—are available. These are the first of many new modules that will create a stronger ecosystem and grow partner business.

Three pillars are the foundation for the innovative partner program:

Future enhancements are already in the works to expand the Red Hat partner program and better support partners’ activities around solution creation, sales and service.

What’s New For You

Partners can join at different program tiers for access to various benefits, including exclusive training, marketing materials and sales support. Partners earn rewards for specific activities, such as completing tasks, training, attending events and go-to-market activities that help build and accelerate sales pipelines.

Red Hat’s renewed emphasis on providing a unified partner experience involves implementing a standardized deal registration process worldwide. Being both globally consistent and locally flexible helps ensure that partners with multinational business have the same experiences across all regions.

Learn More On Red Hat Partner Connect

Partners can get started by visiting Red Hat Partner Connect to log in and experience recent portal improvements firsthand, including greater visibility into business opportunities and the status of deals in real time and autonomous selling with special bids, configurations and quotes.