TD SYNNEX Expands Partner Access to Enhanced Partner Loyalty Program

At this year’s Inspire conference, TD SYNNEX once again demonstrated its partner-first focus with new enhancements to its award-winning loyalty program and expanded access for all qualifying partners. After launching earlier this year to Advanced Solutions partners, the program is now available for a a— greater number of organizations to leverage valuable resources to strengthen their businesses, accelerate growth, and remain competitive in a dynamic market.

“This is just another way that we are partner obsessed here at TD SYNNEX,” said TD SYNNEX’s Calhoun McKinney, VP, Go to Market, explaining that the expanded loyalty program goes far beyond traditional incentives. “There’s travel credit, tickets to industry conferences, money to spend at end-user marketing events—and of course, additional rewards through our teams like Services and TD SYNNEX Capital. At the end of the day, it’s all about rewarding our partners for their investment in TD SYNNEX.”

The updated loyalty program goes far beyond traditional incentives. Partners now have more ways to earn rewards for their achievements and business growth. Whether it’s expanding into new technology segments, attending key industry events, or investing in our TD SYNNEX Services, the program provides tangible benefits for every activity that directly contribute to partners’ profitability and long-term success.

In an industry where partner ecosystems are central to innovation and customer success, initiatives like these play a vital role, going a long way toward building long-term trust. By helping partners invest in their own growth while aligning with emerging technologies and market needs, TD SYNNEX is ensuring that its ecosystem remains both resilient and ready to capture new opportunities.

The Partner Health & Fitness tool embedded in the platform takes that commitment a step further. This tool allows TD SYNNEX teams to analyze each partner’s full portfolio, identify potential growth areas, and provide tailored recommendations for cross-sell and upsell opportunities. “The really cool thing is that it’s already plugged into our loyalty program,” Calhoun noted. “So, there’s a reward for expanding into new technology segments—and the Partner Health & Fitness team is your easy button to do just that.”

By combining meaningful rewards, actionable insights, and hands-on support, TD SYNNEX is empowering partners to strengthen their business health, accelerate growth, and thrive in a competitive business landscape.