Branded Calling And Spoof Protection: How Partners Win With TNS

Call spoofing and robocalls are more than an inconvenience. They are a growing threat to enterprise security and customer trust. As consumers increasingly ignore unknown numbers, businesses risk losing critical connections with their customers. For solution providers, this challenge represents both a risk and a major opportunity.

Transaction Network Services (TNS) is addressing the issue with Enterprise Branded Calling and spoof protection technology, giving partners a way to restore trust and deliver measurable results. “It’s a huge problem,” said Maurie Munro, vice president of enterprise sales at TNS. “We wish we could see name displays more frequently to know who’s calling.”

Branded calling allows enterprises to display their name and even a logo on wireless devices, helping customers identify legitimate calls. “We look to increase this recognition of who’s calling by just adding a name, and in doing so, reestablish that connection,” Munro explained. This simple change can dramatically improve engagement. “It’s not uncommon that answer rates go below 10 percent for contact centers when not branding their calls,” Munro said. “By simply branding your call, it wouldn’t be unrealistic to get 20, 30, 40 percent answer rates, even higher.”

For partners, the benefits go beyond solving a problem. Branded calling and spoof protection create new revenue streams and strengthen relationships with enterprise customers. “By adding branded calling and even logo, partners can really solidify the relationship between enterprises and their consumers,” Munro noted. Onboarding is straightforward, often taking just two to three weeks, and partners can earn residual compensation.

Spoof protection is equally critical as fraud tactics evolve, including AI-generated voices. “Partners need to let the enterprises know that the problem can be stopped,” Munro said. “It’s an easy process.” By ensuring only authorized calls originate from an enterprise, TNS helps protect customers from impersonation scams that can lead to financial loss.

The long-term opportunity for partners is significant. These solutions open doors to broader conversations about voice and data services, giving partners a reason to reconnect with existing customers and approach new prospects. “It’s a great excuse to call your customer,” Munro said. “Think about the new potential and conversations that could be had just by walking up to somebody and complaining about the fact you don’t know who’s calling.”

As enterprises shift to virtual environments and close physical offices, branded calling becomes an essential way to announce who they are when reaching out. For partners, now is the time to lead with solutions that restore trust and deliver value quickly.

Discover how TNS can help you deliver trusted communication and protect your customers from spoofing. Visit tnsi.com to learn more.