Dell Technologies And Connection: Partnering For Innovation At DTW

As a Titanium partner of Dell Technologies, Connection distinguishes itself as a leader in providing cutting-edge technology solutions globally. We’ll discover how the partner-first program is revolutionizing collaboration between Dell and Connection, fostering seamless integration and synergy within customer-facing teams.

In an exclusive interview with CRNtv Host Kena Johnson, John Harris from Connection discusses the transformative impact of this partnership on their business operations and customer satisfaction.

Kena: How has the Dell and Connection partnership helped you become a leader in the market?

John: As a Dell Technologies Titanium partner, Connection is the industry leader in providing expertly architected, cutting-edge technology solutions for global organizations of all sizes. Being a Titanium partner means that our Dell-dedicated subject-matter experts and account managers have completed the same training as Dell’s core teams, making them well versed and knowledgeable in all Dell Technologies products and solutions. And because of Connection’s respected position in the marketplace, Connection is also a member of Dell’s Partner Advisory Board. Connection’s services team is ready and able to build out an entire data center from the concrete up including power, cooling, racks, networking and integrating those with Dell’s data center products.

Kena: How does the partner first strategy, particularly in the realm of storage, help transform the channel landscape?

John: My history with Dell in the channel predates the EMC acquisition back in the days when Dell’s sales force’s reputation was better known for selling direct to end customersthan for selling through the channel. We have noticed steady improvement in Dell’s channel friendliness in recent years and the launch of the Partner First for storage program has set the stage to take Dell’s channel centricity to the next level to the point where Dell is now a most preferred vendor for our sales reps to partner with. With Dell’s partner first for storage initiative is different from what we normally see in the channel because this program is based on actions, not words. Dell’s management is driving this down through their sales force and the sales force is listening. With the partner first program Dell reps get incentives to work with partners on storage opportunities and we're now witnessing integration of Connection’s and Dell’s customer-facing teams to the point where it feels like we now work for one company. In an increasing number of accounts, we now hold regular cadence calls where we review customers’ needs and initiatives and work together on how best to address them.

For more information about PowerStore Prime, visit Delltechnologies.com.