Empowering Partners: Dell & AMD’s AI PC Advantage

Dell Technologies and AMD are positioning AI PCs as a practical revenue opportunity for solution providers looking to help customers adopt artificial intelligence without adding complexity or cost.

In a recent interview with CRNtv, Jason Davis, CSG sales specialist director at Dell Technologies, and Jim Mury, sales manager at AMD, outlined how the Dell Pro portfolio powered by AMD Ryzen and Ryzen AI processors is designed to meet partners where their customers are today. That means more price points, clearer segmentation and simpler conversations around performance, security and manageability.

“The Dell Pro portfolio with AMD is built to help partners bring AI PCs to more customers and to more price points,” Davis said.

For many partners, AI has become a frequent customer request but also a source of confusion. Customers want better productivity and new AI features, but they remain cautious about budgets, battery life and security. Dell and AMD say AI PCs can address those concerns directly, especially when AI workloads are handled on the device instead of in the cloud.

“With AMD Ryzen and Ryzen AI processors, Dell Pro laptops and desktops deliver AI accelerated performance, strong battery life and modern designs so organizations can introduce AI broadly without overspending,” Davis said.

That approach gives solution providers an easier way to recommend systems that align with different roles, from knowledge workers to creatives. Mury emphasized how on-device AI can unlock new use cases without adding infrastructure dependencies.

“Now you can transform words into works of art, take ownership of your ideas with AMD Ryzen AI and supercharge your creativity and productivity with Dell’s Pro series AI PCs,” Mury said.

Security remains a top pain point for customers and a key differentiator for partners. Davis said Dell builds protection into every layer of the device, which helps partners support zero trust strategies while reducing operational risk.

“In today’s environment, customers are under more pressure than ever to protect their data and keep devices under control. We build security from the ground up, from a hardened supply chain to silicone-based protections, Bio security and Dell Safe BIOS,” Davis said.

“These layers help reduce security incidents and support a modern zero trust approach,” he added.

With three tiers in the Dell Pro lineup, Pro Essential, Pro and Pro Plus, partners gain a clearer framework for positioning AI PCs. For solution providers, that clarity can translate into faster sales cycles, stronger security conversations and AI adoption that feels achievable rather than overwhelming.

Reach out to your Dell partner account team or preferred distributor to start building your next AI PC refresh opportunity.

Learn more at Commercial Client | Dell Technologies United States