ePlus Joins MSG Entertainment Leaders To Spotlight Inclusion And Innovation

When the Rockettes light up the stage, it’s more than a holiday tradition, it’s a blueprint for how creativity and technology can drive business success. That theme took center stage at Women of the Channel East 2025, where MSG Entertainment executives and ePlus VP of Marketing Dori White shared insights on inclusion, accessibility and innovation.

White opened the keynote by emphasizing the power of partnerships to deliver measurable outcomes. “We were challenged to do something different,” she said, noting how collaboration with MSG Entertainment created new opportunities for creative and technological innovation.

Jessica Tuttle, executive VP of Productions at MSG Entertainment, highlighted the company’s commitment to accessibility and representation. “We’re shaping this for the dancer, but also for the audience members as well,” Tuttle said. “Everyone can see themselves represented but also enjoy the show how they need to.”

Julie Branam, director and choreographer of the Christmas Spectacular starring the Radio City Rockettes, spoke about mentorship and leadership. “It’s really great to watch them, to mentor them and see them grow and shine into a role that they’ll probably be doing what I do one of these days,” Branam said.

For Sydney Mesher, a Radio City Rockette, the message was deeply personal: “If I listen to anything of anyone’s opinions ever, I would not be where I am today. Just keep doing you.”

The keynote reinforced a critical takeaway for solution providers: inclusion isn’t just a social imperative, it’s a business driver. MSG Entertainment’s Christmas Spectacular is its most profitable property, proving that accessible experiences resonate with audiences and deliver strong returns. For channel partners, this underscores the value of leveraging technology and creativity to meet evolving customer expectations.

From sensory-friendly performances to captioning and pre-show accessibility alerts, MSG Entertainment’s initiatives demonstrate how thoughtful solutions can transform customer experiences. For solution providers, these examples offer a roadmap for building services that combine innovation with inclusivity, creating new revenue streams while delivering meaningful impact.

Learn more about how ePlus empowers partners and customers to innovate: https://www.eplus.com