Experience Growth Beyond Limits: Arrow And HPE GreenLake Lead The Way

In a digital landscape where businesses are constantly striving for innovation, HPE GreenLake stands out as a transformative solution.

In an exclusive interview with CRNtv Host Sydney Neely, Paul Poynter, Richard Shutt and Eric Moranelli, who are all HPE GreenLake experts from Arrow, discuss how its edge-to-cloud platform, intuitive interface and groundbreaking capabilities are reshaping how businesses manage their IT infrastructure.

Segment 1: Understanding HPE GreenLake

Sydney: What is HPE GreenLake and how does it stand out in the crowded IT solutions market?

Paul: HPE GreenLake is HPE's portfolio of cloud and as a service solutions. HPE GreenLake stands out by offering a hybrid cloud experience that combines on-premises control with cloud flexibility.

Its pay-per-use model enhances cost efficiency, and its unified platform simplifies the management of diverse IT services, meeting stringent compliance and performance requirements. It creates a singular interface for a great experience for customers for on-prem and hybrid cloud environments.

• Hybrid Cloud Experience: Combines on-premises control with cloud flexibility.
• Pay-Per-Use Model: Enhances cost efficiency by aligning expenses with actual usage.
• Unified Platform: Simplifies management of diverse IT services.
• Compliance and Performance: Meets stringent requirements, ensuring reliable and secure operations.

Sydney: Can you share how GreenLake stays current with the ever-changing needs and trends of modern IT environments?

Paul: HPE GreenLake stays current by providing continuous updates and innovations through its cloud native console, it's called the HPE GreenLake Edge-to-Cloud platform. It enables instant access to the latest services, features and firmware. Its AI-driven analytics and end-to-end orchestration ensure that it adapts swiftly to the evolving demands of modern IT environments. It creates a singular experience for all things from HPE for as a service.

• Continuous Updates and Innovations: Delivered through its cloud-native console for instant access to the latest services, features and firmware.
• AI-Driven Analytics: Provides intelligent insights and data-driven decision-making.
• End-to-End Orchestration: Ensures swift adaptation to the evolving demands of modern IT environments.

Sydney: How do businesses benefit from the pay-for-use model compared to the traditional approach?

Eric: HPE GreenLake customers benefit from the pay-for-use model by only paying for the capacity that they're using, which allows them to reduce upfront costs and ongoing expenses for that hardware. The model also improves cash flow by allowing monthly payments, enabling investment in other business areas.

• Pay-For-Use Model: Only pay for the capacity used, reducing upfront costs.
• Reduced Ongoing Expenses: Minimizes costs for unutilized hardware.
• Improved Cash Flow: Monthly payments free up funds for investment in other business areas.

Segment 2: Harnessing The Power Of HPE CloudPhysics

Sydney: How does HPE CloudPhysics enhance the sales process for HPE GreenLake?

Richard: HPE CloudPhysics enhances the HPE GreenLake sales process by providing detailed analytics and insights into customer environments, enabling tailored solutions and proactive service offerings. This data-driven approach helps in accurately addressing customer needs and streamlining the decision-making process. Basically, if you’re a sales rep and you want more information, this is the correct tool to use on every sales play.

• Detailed Analytics: Provides insights into customer environments.
• Tailored Solutions: Enables customization of services to meet specific customer needs.
• Proactive Services: Offers proactive service options based on data insights.
• Streamlined Decision-Making: Data-driven approach enhances the efficiency and accuracy of sales decisions.

Sydney: What standout features does CloudPhysics offer to help customers optimize their data center environments?

Paul: CloudPhysics allows customers to assess their environment along with HPE and Arrow. Standout features like detailed analytics, performance monitoring and predictive insights, enable customers to optimize the data center environment by identifying inefficiencies. Predictive capacity needs allow us to right size the environment so customers can start small and grow with time with GreenLake and pay just for what they need, only when they need it.

Right sizing is critical, and CloudPhysics is a great tool for assessing environments ahead of customer engagements.

• Detailed Analytics: Provides deep insights into data center operations.
• Performance Monitoring: Tracks and reports on data center performance.
• Predictive Insights: Forecasts capacity needs and potential issues.
• Cost-Effective Resource Allocation: Optimizes spending and resource use.
• Operational Optimization: Tools support data-driven decisions to enhance efficiency.

Sydney: Is there training available to help users make the most out of HPE CloudPhysics for enhancing workloads and boosting sales?

Eric: Arrow provides technical training and support to help users maximize HPE CloudPhysics for enhancing workloads and boosting sales through our pre- and post-sales support team including demonstrations and technical expertise. This enables users to effectively leverage its analytics and optimization tools.

• Training and Support: Arrow offers comprehensive help through our pre- and post-sales support team including demonstrations and technical expertise.

Segment 3: Navigating Selling Strategies and Market Insights

Sydney: What are the main concerns and personas HPE GreenLake addresses in the market?

Richard: HPE GreenLake targets businesses needing hybrid IT solutions with concerns about cost, scalability and security. It appeals to the financial officers and compliance officers looking for flexible, secure and cost-effective infrastructure management across multiple environments.

• Hybrid IT Focus: Targets businesses requiring hybrid solutions for diverse IT needs.
• Key Concerns Addressed: Cost, scalability, and security.
• Primary Audience: IT managers, financial officers, and compliance officers.

Sydney: What ongoing support does Arrow offer those who have already closed a deal for HPE GreenLake?

Paul: Arrow supports partners in a variety of ways through post-deal change orders, either for growth or new technology and billing and invoicing. We also have a dedicated support team with many years of experience prior with HPE and a broad line portfolio.

We can help partners manage, expand and enhance their GreenLake deployments and capitalize on new opportunities to ensure continuous customer satisfaction. Agreements are typically over a three-, four- or five-year period so we’re their partner along every step of the way to help them with that journey.

• Post-Deal Support: Arrow assists with change orders and invoicing.
• Dedicated technical support: Provides ongoing support to manage and expand HPE GreenLake deployments.
• Business Growth: Helps capitalize on new opportunities.
• Customer Satisfaction: Ensures continuous satisfaction through enhanced service and support.

Sydney: For those interested in growing their HPE GreenLake Business with Arrow, how are they compensated? Are there any incentives or bonuses they can look forward to?

Eric: Partners growing their HPE GreenLake business with Arrow benefit from HPE's incentive programs like Partner Ready Vantage and Engage and Grow, which reward selling GreenLake. These programs offer bonuses and incentives directly to the reseller and sales reps, enhancing earnings and motivating performance.

• Incentive Programs: Access to HPE's Partner Ready Vantage and Engage and Grow programs.
• Rewards for Selling: Bonuses and incentives for selling HPE GreenLake.
• Direct Benefits: Incentives are offered directly to resellers and sales reps.
• Enhanced Earnings and Motivation: Programs designed to boost earnings and motivate high performance.

For more information about HPE GreenLake and Arrow Electronics, visit arrow.com/globalecs/na.