How Cohesity Is Helping Partners Lead In Cyber Resilience And AI

As cyber threats intensify and customer data environments expand across on‑premises, cloud and AI workloads, solution providers are being asked to deliver more than traditional backup and recovery. Partners are under pressure to improve cyber resilience, simplify operations and protect new classes of data while building profitable, repeatable services.

In a CRNtv interview, Kit Beall, chief revenue officer, Cohesity, discussed how the company’s portfolio has evolved to meet those demands and why partners are leaning in.

Sydney: We’re seeing a real shift in how organizations think about securing their data. When you look at how Cohesity’s portfolio has evolved, what has changed the most in how you’re helping customers secure and manage their data today?

Kit: We are seeing a fundamental shift in how organizations think about their data. It’s no longer just about backup and recovery. It’s about securing their data from cyber threats and unlocking insights from it at the same time.

Protecting and securing that data at its core is now a priority for just about every CIO around the world, and Cohesity is focused on delivering a simple, scalable platform to protect those workloads anywhere they are.

Sydney: As that evolution continues, you’ve also been rolling out new enhancements across Cohesity’s Data Cloud. What should partners know about what’s new and how those updates fit into where Cohesity is headed?

Kit: Our innovation velocity is unmatched in the industry. For partners, this evolution is much more than feature updates. It’s about deeper strategic integration and greater intelligence across our portfolio.

We’ve been very focused on delivering integrations with other products in the portfolio so our platform can benefit from threat intelligence, firewalls and other security products. That’s increasingly important in this AI‑driven threat landscape.

Sydney: From a reseller’s point of view, why should partners want to take Cohesity to market, and what makes this a strong opportunity for them?

Kit: From a partner's perspective, Cohesity represents a strong growth and profitability opportunity in a market that is both expanding and mission critical. What we’ve been doing with integrations means partners can bring a more complete solution to customers.

At the same time, we’ve structured our partner program to be financially compelling, with attractive rebates and net‑new deal registration SPFs so we can reward our partners and our resellers for driving those partner source deals and bringing new logos forward. We encourage our partners to invest in building a Cohesity practice. And as they do that, they're tapping into a market that's expanding and is backed by a platform that works across data protection, security, cloud and AI.

Sydney: And in a market with no shortage of options, standing out really matters. How does Cohesity set itself apart from the competition, and how does that translate into real growth and revenue for partners?

Kit: It's two things. First, the platform itself is world class. We think it's the best on the market, and it scales from the largest customers on the planet down to the smallest, both in how we deploy it and how we price and package it. Just as important, we deliver the performance and capability the most demanding customers rely on every day.

We combine that with competitive pricing, strong rebates and incentives to make this an attractive and profitable business for our partners to invest in.

To learn more about Cohesity’s partner program and product innovation, visit Cohesity.com/partners.