More Margin, Less Friction: You're Missing the Teams Voice Opportunity

With over 320 million Microsoft Teams users worldwide, only 20 million utilize Teams Phone. That’s a massive gap -- 94% of Teams customers are missing a comprehensive communication solution. This represents an untapped opportunity for solution providers to deepen customer relationships, add convenient value, and grow recurring revenue.

Why Teams Voice Is a Logical Growth Step for Channel Partners

Partners already supporting Teams are uniquely positioned to close this voice gap without major organizational changes or steep learning curves. By expanding their Teams offering, they can quickly address a pressing customer need and differentiate themselves in a crowded market.

Mark Sher, Senior Vice President of Product Marketing for Intermedia, a partner-first cloud communications company, shared how business communications break down into two essential needs: internal collaboration and external connectivity.

“It may sound overly simplistic, but when you boil it down, businesses should care about 2 things from a communications perspective. They need to make sure people in the business can communicate and collaborate effectively,” Sher said. “And they [have] to be able to be able to connect with people outside the business, most importantly, customers. Microsoft Teams has done a fine job of supporting the first part, we have a great solution that lives inside Teams for the second part.”

Reduce Voice Complexity And Protect Business Continuity

For many partners, Sher said, deploying and supporting Teams voice has been a challenge. Intermedia’s fully embedded UC + CC solution integrates advanced calling, SMS, contact center, and archiving, all within the Teams platform. Plus, there’s no need to purchase a Teams Phone license, making it an even more affordable and streamlined option for businesses.  “Our solution plugs right into Teams,” Sher said. “When the user signs into Teams, it’s right there.”

An Easy Boost To Partner Margins And Voice Collaboration Differentiation

By eliminating the need for a Teams Phone license, Intermedia lowers costs for partners’ customers and helps accelerate sales cycles for both enterprise and small and midsize business (SMB) customers navigating budget constraints. Importantly, partners retain ownership of billing, support, and the customer relationship, maximizing their value and control.

“When a partner owns the customer relationship, they enjoy more margin, better top line revenue, and create the most possible value for their business,” Sher said.

Ready to capture the Teams voice opportunity and boost your margins? See how partners like you are already succeeding with this approach by partnering with Intermedia.