Kaseya Details Profit Strategies For MSPs In New Playbook

At the XChange March conference, Kaseya Channel Development Manager Miles Walker outlined how managed service providers can improve margins through stronger security packaging and operational efficiency. The presentation drew from Kaseya’s State of Security Report, which highlights widespread gaps in SMB readiness.

Walker told attendees that “only 14 percent of SMBs have a cybersecurity plan in place.” He added that “cyber crimes are now the third largest economy on Earth,” underscoring the need for providers to reinforce security services and help customers better understand the risks.

The cost of downtime is another pressure point. “Seventy percent of SMBs could not continue to operate if they were hit with ransomware,” Walker said. For MSPs already competing in crowded local markets, he stressed the importance of tools that demonstrate value quickly.

Kaseya’s approach centers on the company’s K365 platform, which consolidates endpoint protection, user security and operational automation. The recent acquisition of email security vendor Inky strengthens K365’s user protection capabilities. Walker reminded attendees that “email security and specifically phishing is the number one threat vector for the fifth straight year.”

Walker closed by emphasizing the broader role MSPs play in the global economy. “You guys really are the superheroes of the global economy,” he said. He encouraged providers to explore the Profit Playbook and consider how unified platforms can help raise recurring revenue while reducing internal overhead.

For more information, visit Kaseya.com.