WatchGuard’s Ruben Luna And GTDC CEO Discuss The Power Of Distribution In Cybersecurity

GTDC CEO Frank Vitagliano interviews Ruben Luna, vice president of sales strategy and operations at WatchGuard, about the pivotal role of distributors in the company’s channel-focused strategy. Luna explains how distributors support partner recruitment, subscription-based service models and seamless billing and provisioning.

Luna emphasizes the value of distributors in building strong ecosystems and fostering digital-first engagement with partners. By acting as trusted advisors, distributors play a key role in expanding WatchGuard’s reach and enabling SMBs to adopt enterprise-grade cybersecurity solutions.

To learn more about GTDC and its role in the channel, visit gtdc.org