APC’s Digital Edge - You Can Have It Your Way - Selling Flexible Solutions

Cracking the code to the right mix of products and services for SMBs can be frustrating. Bundling might be the key to creating a compelling offer and improving customer satisfaction. The problem of course is that one customer’s “must have” is another’s “skip it.”

“Every partner is different. Every customer is different. You have customers that have totally different sets of requirements,” says Katie Boeh, director of channel marketing and communications, North America at APC.

You’re never going to discover a solution that’s one-size-fits-all, so why not give your customers choices. “We as vendors have to be flexible in the type of solutions that we can offer, so the partner can feel confident walking into a customer and say, ‘I’m going to be able to get you whatever you need. We’re going to come up with a solution that’s customized and unique to you,’” says Boeh.

Partners can tailor their solutions on a customer-to-customer basis with APCs EcoStruxure IT.

Boeh often refers to EcoStruxure IT as an “a la carte” offering because partners can pick and choose the pieces and parts of the solution that make the most sense for them and their customers unique needs.

“If you just want to do monitoring, you could do monitoring. If you just want to do assessments, you can do assessments. If you’re going to do monitoring and assessments, you decide,” Larry Hann, director of channel digital services at APC.

EcoStruxure IT Expert is a turnkey solution that allows any partner to hit the ground running, from full-service MSPs to those of you just getting started in services. “Some partners, today, are just now migrating into the MSP space. They might not have their own NOC (network operations center). We can give them the visibility into their customers and then notify them, so they can provide that first level of engagement with those customers,” says Hann.

EcoStruxure IT’s a la carte offerings can also be a stepping stone to bigger bundled solutions and even fully managed services.

You’re never going to discover a solution that’s one-size-fits-all, so why not give your customers choices. EcoStruxure IT’s a la carte offerings allow any size partner to take action and close the loop by converting data into meaningful analytics.

make your digitization CERTAIN.

EcoStruxure IT helps partners convert data into meaningful analytics. Find out how these a la carte offerings can also be a stepping stone to bigger bundled solutions and even fully managed services.