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MSP Cybersecurity Connection: Avoid Social Media Shark Attacks

Social media marketing is on the rise, but so are cyberattacks through social media. Webroot offers tools to keep your customers safe while you easily manage their networks through a single pane of glass.

Nearly all U.S. businesses utilize social media marketing, according to Statista, but The National Counterintelligence And Security Center is now warning those same users of an increased risk of cyberattacks via social media. That’s why offering your customers the right cybersecurity solution is so important.

Social media is an effective way for your customers to connect with their target audience, but there are risks. If a staff member clicks on a bad link, that can trigger a phishing attack, compromising the account and possibly ruining a business’s reputation. “That might affect their livelihood,” says Chris Cable, director of technology at TechWorks Consulting, Inc. “People might not want to work with them anymore. People would see them in a different light, and you might not be able to recover from that.”

Cable has seen this type of damage firsthand. That’s why he partners with Webroot; an easy-to-manage, cloud-based cybersecurity platform that deploys in minutes. “You know it’s working. You have the tools available to see that it’s actively deployed at all your client sites, that it’s notifying [you] if there’s any problems,” Cable says. “You come on with us, you get Webroot. It’s just a marriage.”

The Webroot Platform incorporates AI and machine learning, DNS and endpoint protection, plus security awareness training.

The result? A layered security solution designed to address what Webroot’s Charlie Tomeo says are the MSP’s three biggest concerns.

“We want to make sure that we’re protecting the machines. We want to protect the network, and ultimately, we want to protect that user,” says Tomeo, vice president of worldwide channel sales at Webroot. “The biggest risk—whether an MSP or an SMB—is that actual user.”

With Webroot, you’re in control. You can manage all your client accounts through one screen and deploy The Webroot Platform to new customers whenever you want through a single portal.

“If you’re an MSP, sign up with Webroot today. You get a parent/key code and then you deploy as many child sites as you want,” Tomeo says. “You just click it in your portal, and it’s basically self-serve.”

See how 16,000 MSPs avoid being breached by visiting

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