Ed Hannan

When we discuss diversity, equity, and inclusion (DEI), we aren’t just referring to gender, race, or sexual orientation or ability. DEI encompasses much more than that, including the coming together of backgrounds, experiences, skills, perspectives, and values. More importantly, it’s an integral component of a company‘s bottom line.


DEI awareness remains front and center in the IT channel in 2022. It allows organizations to be more inclusive of different ideas, cultures, and lifestyles, leading to innovation, creativity, and improved company culture. It also positions companies to hire the best employees from a diverse and often untapped candidate pool while increasing customer satisfaction with their products, solutions, and services.

Research shows that organizations with diverse workforces lead to more creative teams and increase a company‘s bottom line. According to a global report from the International Labour Organization, companies with more inclusive business cultures and policies see a 59 percent increase in innovation and 37 percent better assessment of consumer interest and demand. A Boston Consulting Group (BCG) study found that diverse companies had a 19 percent higher innovation revenue.

DEI isn‘t just a metric or business goal that companies strive for; it is a vital part of a successful revenue-generating business. When you prioritize DEI, every facet of your organization benefits, including the bottom line.


As a US $70 billion revenue global technology powerhouse with more than 75,000 employees worldwide, Lenovo is well aware of the impact DEI can have on business. Building on its success over the last few years, Lenovo is expanding its commitment to advancing diversity, equity, and inclusion in the workplace. Part of Lenovo’s mission is to ensure the leaders reflect the various cultures and ethnicities of the workforce.

Calvin Crosslin is the chief diversity officer for Lenovo and president of the Lenovo Foundation. With a combined 30 years of experience in Human Resources at IBM and Lenovo, he is passionate about diversity’s impact on the workplace and Lenovo’s diverse global customers and channel partner community.

“We believe technology companies have the capability and profound responsibility to champion diversity, equity, and inclusion. Not only in the products, solutions, and services we provide, but also in the values we foster in our internal and external practices,” says Crosslin.


“Many partners want to do business with institutions they can relate to personally, which requires a diverse staff and leadership team. This is especially true of the IT channel,” he says. “We want our team to reflect the partners we serve so we can better understand and address their business needs.”

While the importance of DEI in the workplace cannot be overstated, it isn’t easy to implement successful strategies that extend into the supply channel. “We are committed to maximizing the inclusion of small and diverse suppliers into our sourcing activities to create an increasingly competitive supplier base, which ultimately will ensure the greatest value for Lenovo,” says Crosslin.

As you create your own culture of diversity and belonging, it can be helpful to see how other companies successfully promote and incorporate DEI into their business practices. Look to Lenovo as a trusted partner to help you reap the benefits of your program while creating an employee experience inclusive of all.

To find out more, visit, and read the latest news.

Sponsored Post