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Wipro-Backed IIoT Startup Altizon Hires North American Sales VP

'Over time, we'll use this to further build up and extend our presence here,' Altizon CEO Vinay Nathan says of Tyson King joining the startup as its vice president of sales for North America.

Industrial Internet of Things startup Altizon is hiring its first vice president of sales for North America after raising a $7 million Series A round earlier this year.

The startup, which has offices in Scotts Valley, Calif. and Pune, India, announced the appointment of Tyson King on Tuesday, saying that he will help drive adoption of the startup's Datonis platform and solutions in North America, which now accounts for roughly 20 percent of the company's revenue.

[Related: GE Digital Expands IoT Offerings As Partners See Renewed Focus: Exclusive]

"Over time, we'll use this to further build up and extend our presence here," Vinay Nathan, CEO and co-founder of Altizon, told CRN. The company has 50 employees total, seven of which are in the U.S.

Nathan said King and his North American team will aid Altizon's system integration partners, which amount to roughly a dozen in the continent, while also driving direct sales.

"The biggest pull is around chemicals and food and beverage," Nathan said of the verticals that are driving growth in North America.

King, who joined Alitzon in July, has previously held senior-level sales positions with, Numarex, Tive, Novatel and Texas Instruments.

"I am excited and eager to help our global, U.S. and Canadian manufacturers attain a significant competitive advantage with Altizon’s proven technology," King said in a statement. "The opportunity for Altizon to dramatically change the manufacturing landscape in North America now is tremendous. We are looking forward to helping manufacturers digitally transform their operations, and quickly realize the business value of IIoT while delivering measurable ROI results."

Altizon's industrial IoT offerings consist of Datonis Edge for connecting edge devices and analyzing their data, the Datnois core platform for advanced analytics and integration, and the Datonis Manufacturing Intelligence suite, which is preloaded with modules for productivity, quality, maintenance, energy profiling and traceability.

Nathan said his company differentiates itself with its technology, its ability to integrate with legacy systems and infrastructure and the added value provided through the company's customer success team "that closely aligns with the customers' ROI expectations."

"When you deliver on all of these three, we like to call it 'fast ROI,'" he said, pointing to the company's recently announced "4 Week Industrial IoT Challenge," which promises to simplify the industrial IoT process and help companies reach "measurable ROI" in four weeks.

In April, the company announced that it had raised $7 million in funding led by the Singapore subsidiary of TVS Motor Co., an Indian motorcycle manufacturer, with participation from Wipro Ventures as a strategic investor.

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