XChange 2024

The XChange March 2024 conference presents an unmatched platform for leading solution provider decision-makers and technology suppliers to come together to build strategic business relationships, determine business agendas, and set the future direction of the channel.

The in-person event in Orlando delivers forward-thinking strategies, the latest technology solutions, and best-in-class market intelligence to accelerate your business forward and drive revenue in an evolving marketplace.

Get all of CRN's coverage of the event here and follow along on Twitter at #XCH24.

And be sure to check out the CRNtv On Location at XChange AI in Action digital newsroom.

MARCH 2024

Pax8 Co-Founder Says These Four Steps Will Give You The Edge With AI
Ryan Walsh, co-founder and chief strategy officer for the Denver-based distributor, says that ‘whether you're looking for productivity or you're looking to take advantage of this, it's clear that this opportunity is here to stay.'

Nutanix’s Goffi: ‘We’re Not Just Partner-First, We Are Partner-Only'
Nutanix Vice President of Americas Channel Sales Christian Goffi says the company has seen more opportunities as a result of Broadcom’s acquisition of VMware and touts the partner program advantages he says Nutanix offers.

ScalePad Exec On How MSPs Can Automate To Profitability
With nearly one-third of MSPs struggling to attain profitability, automation in the form of an integrated set of tools could help MSPs better connect with clients and grow their practices, ScalePad’s channel chief said at XChange 2024.

MSP Exec On Lessons Learned, Key To Growing The Business: ‘Define Your Sales Process’
‘There’s a sales process for hunting and there’s a sales process for account management. Those two are very different skills, similar but different, but it’s important to articulate how to do it,’ says Brent Morris, vice president of business development at Success Computer Consulting.

MSP Security Stack Incomplete Without Email Security: Mailprotector CEO
‘What happens is, we're fighting the wrong side of asymmetric warfare. What attackers are doing right now is shooting $50 mortars over the wall, and we’re shooting them down with million-dollar missiles. And it's been this way for decades because the economics work for the bad guys. Simple as that,’ says Mailprotector Founder and CEO David Setzer.

XChange 2024: Infima, Puzzle Shirts And The True Meaning Of ‘Partner’
Infima Cybersecurity raised awareness about autism and honored a top partner during a touching session at XChange March 2024.

Many CIOs Looking To Solution Providers For Help Navigating GenAI, Security Challenges: Panel
Top priorities in the midmarket for 2024 include mitigating risks from usage of GenAI and intensifying cyberthreats, according to two senior IT leaders.

Microsoft Copilot Leader: 5 Boldest Statements On The MSP Opportunity
During an XChange March 2024 session that aimed to educate MSPs on how to become AI-ready, Microsoft’s Jason Jones and OpenText’s Lynda Mahabir spoke about the abundant opportunities.

Private Equity Investor To MSPs: Know Your Options To Get The Best Valuation
MSPs can get a lot of benefit from studying what private equity firms are looking for, even if a sale of their company is years away, says Hannah Paige, director at Worklyn Partners.

MSP Marketing Expert: 7 Steps To A Better Brand Story
‘If you jump straight into marketing tactics without defining your messaging, you run the risk of confusing your audience,’ says Decoded Strategies co-founder and Chief Strategy Officer Annie Mosbacher.

Sophos Exec: Here’s How MSPs Can Drive Revenue With Our Products
Scott Barlow, vice president of global MSP and cloud alliances at Sophos, speaks about the tools and services Sophos offers and how MSPs can generate revenue by becoming a partner.

Microsoft Copilot AI Frenzy Hits XChange March 2024
‘This is a huge opportunity. So if we can get just a small piece of the pie, that would be big,’ says one partner who attended the packed session.

Why Detection Should Never Be Plan A: ThreatLocker CEO
Zero trust security controls ‘give you time’ to react, with detection merely serving as a backup, according to ThreatLocker co-founder and CEO Danny Jenkins.

vCISO Services Bring Security, Compliance Together For MSPs
‘vCISO services have become one of the main tools that enables you basically to address Wall Street, make money out of it, and provide those services to your end clients. vCISO services is indeed a huge opportunity,’ says Royi Barnea, vice president of channel sales at Cynomi.

Research: Most Vendors Want To Sell AI Through The Channel
Of the surveyed vendors, 33 percent said they have AI offerings partners can monetize.

Latest Phishing Tactics Show Attackers Keep ‘Pushing The Envelope:’ Inky CEO
Phishing attacks continue to get more sophisticated—and sneakier, says Dave Baggett, co-founder of the email security vendor.

Recurring Security Assessments Can ‘Elevate’ MSP Programs: Galactic Advisors
Providing penetration testing and other third-party assessments can help MSPs to prove the value of advanced security services, said Galactic Advisors CEO Bruce McCully.

Lenovo Partner Director: Navigate The Windows 10 EOS Conversation With AI, Security Focus
‘There is a different opportunity. AI is that opportunity,’ Lenovo’s Cassie Jeppson told solution providers.

ConnectWise Exec: ‘We Are In Period Of AI Implementation’
‘We are in the installation phase of hyperautomation at this point in time,’ said Jake Varghese, executive vice president and general manager of business management for ConnectWise. ‘There's going to be winners and there's going to be losers—there is no in-between. You cannot sit on the fence and say, ‘Let this person go figure it out, I'll come by later.’