Page 2 of 2
6. Improve International Communication: Social media makes it easier for employees to work together, improves communication between departments, can overcome geographical boundaries, and offers a softer way to interact with upper management. This will result in better relationships and increased productivity.
7. Collect Intelligence Effectively: Insight, just like wisdom, is much talked about but very seldom-practised. In social media, the Holy Grail is making insight as a part of the way you work. Content generated by the global online community becomes business intelligence that can help you gain insight on your customers, your products, your services, your competitors, your industry and other aspects of interest. Collect the intelligence and learn.
8. Be Interactive, hold online contests: This shows how social media can truly generate real value. Here are two great examples from Cisco and Coca-Cola:
Coca-Cola’s ‘Freestyle’ vending machine has more than 100 options of flavors, which customers can mix to their taste, before sharing their ‘new product’ with their friends using social media. This supply and demand information is then transmitted to Coca-Cola’s main office, and this business intelligence is then turned into new products answering market demand.
Cisco held a competition in 2010 to come up with billion-dollar ideas. The competition generated 800 ideas by 3000 participations in 156 different countries, and the best idea won 250,000 dollars. So for 250,000 dollars, the company got at least one potential billion-dollar idea.
9. Keep the Culture in Mind: Social Media is linked with corporate culture: The more open the culture, the more social media will flourish in your organization. A more closed culture will seek to control social media and will enviably fail; this is to be avoided at all costs. Organizational culture typically falls somewhere within this continuum, and social media projects will be crafted according to the type of culture your company has.
10. Have a step-by-step formula: This is crucial. Executives need to avoid going enthusiastically in the wrong direction, and in order to prevent this from happening, the social media model should consider how to integrate the already existing conditions of an organization but also adopt a staged approach. This is crucial in order to both keep in perspective business goals as the project moves forward, and to alleviate any risk the organization may face along the way.
<< Previous
|
1
|
2
SHARE THIS ARTICLE
