Dell Technologies Chairman and CEO Michael Dell said the company is booking significant growth and winning share as channel partners realize the enormous opportunity in selling the vendors deep portfolio of hardware and software products and services.
"Across the Dell Tech family, we have a unique an unparalleled portfolio and capability to address those problems, opportunities, and challenges customers have," Dell said. "And we elevate the discussion to that level; we're winning big."
It has been slightly more than a year since Dell closed the largest acquisition in the history of the IT industry, the landmark, $58 billion deal to buy data storage giant EMC. Already, the channel is seeing the benefits of the conglomerate's scale.
"In the first half of the year, we've had double-digit growth through our channel partners, and when you include VMware, our channel program is $43 billion in scope," Dell said in a question and answer session with The Channel Company's CEO Bob Faletra before an audience of 300 top solution providers at the 2017 Best of Breed conference in Atlanta on Monday.
Dell's size and immense presence in the market is the company spur growth and assert itself even as traditional IT businesses contend with rapid consolidation, Dell said. "Our server business grew 22 percent in the first half of this year through the channel," he said. "We're No. 1 in servers and storage and back-up and virtualization and software-defined networking and all-flash and converged and hyper-converged and a big, long list of things. If we're No. 1 in servers and growing at 22 percent, did the whole industry grow at 22 percent? I don't think so. That means we're gaining share."
Those share gains are coming as solution providers answer the call to sell multiple lines of business. Dell said 80 percent of Dell Technologies partners are now selling both servers and storage, for example.
Partners are also latching onto the opportunity among the growing number of customers that are adopting some the cloud in some form, and want to make IT purchases on a subscription basis, boosting Dell Financial Services originations in the channel 97 percent compared to a year ago.
"Our partners that use Dell Financial Services are selling one-and-a-half times what the partners who are not using DFS [are]."
"We're changing the business to be more of a consumption business," Dell said. "When you take our infrastructure products along with the VMware software-defined data center, you've created a cloud. It's a multi-cloud world, and you need technologies that address that. We're incredibly well positioned to address that. This is why hyper-converged is growing really fast. We're No. 1 in hyper-converged. VMware has had four or five quarters of accelerated growth."
Dell said 70 percent of Dell Technologies partners had earned higher payouts than they did last year. "And what's growing faster than public cloud?" Dell said. "It's hyper-converged, converged, VMware NSX. It's this whole area of multi-cloud. If you're just doing what you were doing five years ago, you've got a problem. If you look at the places where the portfolio is evolving rapidly, it's in this whole cross-cloud architecture and multi-cloud world."