10. Apple Declines To Acknowledge Antennagate
Apple was seemingly the company that could do no wrong, rolling over the competition with product launch after product launch, from iPod to iPhone to iPad. So perhaps it’s no wonder that so many IT industry watchers were fascinated when word of problems with the antennae on the new iPhone 4 started to surface (calls were dropping if users held the phone in a certain way). But the whole mess would have been barely a blip if not for Apple’s obstinate refusal to admit the problem in the first place. Instead, it launched a feeding frenzy on comment boards, blogs and in the media, and earned its own nickname, Antennagate. Apple finally offered free bumpers to customers in order to fix the antenna attenuation issue, but only for a few months.