Cindy Bates, Microsoft
Vice President, U.S. Small and Medium Sized Businesses, Distribution
Years in channel: 24
Years in position: 2
Highlights of the past year: Bates' team focused on helping SMB partners successfully evolve their businesses. Three efforts that stood out this year include the Microsoft Community Connections program, VAR and Cloud Champions Clubs, and a Ready-To-Go Marketing portal.
Goals: Bates will help partners activate their cloud businesses and take advantage of the significant opportunity the cloud offers, with solutions such as Office 365, CRM Online and Intune.
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