This Cisco Partner-Led Thing
Perhaps the biggest story for Cisco partners this year is a strategy called partner-led, which will theoretically means more sales of Cisco products to midmarket and SMB customers through partners, and also means a $75 million investment in new channel resources from Cisco. The groundwork's been laid for Cisco to grow as a midmarket and SMB channel vendor and to minimize channel conflict in more than $7 billion in accounts where partners should rule the day. Whether Cisco can truly execute on all these promises and investments is the big question, but partners haven't been this optimistic about Cisco as a channel force for some time.
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