Power Of PRM
The Cisco partner-led strategy has several interesting facets, including access to Cisco's Technology Solutions Network (TSN) for engineering assistance, and further funding for Fast Track 2, which streamlines transactional sales in the SMB segment. But the move that has several Cisco partner tongues wagging is the pending launch of a partner relationship management (PRM) system, that will let Cisco do things like send targeted marketing messages to certain partner executives, as well as share data on partner-led deals in various stages of Cisco approval. Among the particular tools Cisco's trotting out in an effort to make things simpler, VARs see the PRM system, part of a resource called Partner 360, as the clearest example.
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