Broader Marketing Spend
Luanne Tierney was one of the more influential executives in Cisco's Worldwide Partner Organization, so when she jumped ship for Juniper earlier this year, Cisco partners wondered whether Cisco would keep its unique partner marketing programs humming with the same intensity. Turns out, there will be more intensity: Amanda Jobbins (pictured), now Cisco's vice president, worldwide partner marketing, has a role much expanded from Tierney's, and reports directly to Blair Christie, Cisco's chief marketing and communications officer, to promote closer alignment with Cisco's corporate marketing and channel marketing spend.
Partners await word from Jobbins on how many of the marketing programs Tierney and her team put in place will continue and expand. Cisco, for example, hasn't yet said whether it will host a Cisco Partner Velocity conference this year, and top Cisco partners tell CRN that no decision has been communicated to the channel.