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EMC's Channel Journey: A 14-Year Odyssey

By Joseph F. Kovar CRN
5:00 PM ET Mon. Jan. 24, 2011
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Jan. 18, 2011 -- EMC Unveils New SMB Product Line, Channel Initiative

EMC introduced its first unified storage platform with its midrange VNX and entry-level VNXe storage appliances, as well as plans to recruit thousands of new solution providers to sell them.

While the VNX and VNXe lacked the maturity of unified storage arrays from competitors such as NetApp, they showed that EMC was on-track to be a major player in that particular technology, which is growing in popularity thanks to customer demands for simplification in their storage architectures.

For the channel, EMC plans to work with several distributors to sign up resellers for the VNXe, promising that partners could be in its channel program and making sales within three hours.

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