Kaseya Exec To MSPs: ‘You’re The Superheroes Of The Global Economy. You Deserve More Profit.’

‘We think your margins should be higher. That’s why we built this platform. That’s why we brought Inky in. And that’s why we’re investing so heavily in AI-powered workflows,’ says Miles Walker, channel development manager at Kaseya.

Kaseya is all in on an AI-powered digital workforce. That’s why the vendor is making investments where MSPs will feel the most impact, from security to AI to pricing, according to one executive.

“You are the lifeblood of the global economy,” said Miles Walker, channel development manager at Miami-based Kaseya. “We think your margins should be higher. That’s why we built this platform. That’s why we brought Inky in. And that’s why we’re investing so heavily in AI-powered workflows.”

Walker, who spoke to a room full of MSPs at CRN parent The Channel Company’s XChange March conference in Orlando, highlighted the latest updates from Kaseya, including the acquisition of email security company Inky, new pricing policies and a sharpened focus on cybersecurity for SMBs.

Walker began by sharing a statistic from a recent Kaseya security report that surveyed SMBs worldwide. The survey showed that only 14 percent of SMBs have a cybersecurity plan in place and that 70 percent said they could not continue operating if hit with ransomware.

“Cybercrime is now the third-largest economy on earth,” he said. “When we’re talking GDP, it’s the U.S. at No. 1, China at No. 2 and cybercrime at No. 3. When I first started, enterprises were the main target. That’s flipped. Small and medium businesses are now in the crosshairs.”

Meanwhile, to better help MSPs win more business, Kaseya recently shifted its pricing and policy models, ending high‑watermark billing, enabling flexible spend across products, restoring month‑to‑month Datto business continuity/disaster recovery contracts, updating loss protection and improving one‑year pricing.

“Legal firms average 40 percent margins. Financial firms, 37 percent. Marketing, 25 percent. MSPs? Ten percent,” Walker said. “We don’t think that’s good enough. You’re the superheroes of the global economy. You deserve more profit.”

The report also highlighted MSP growth challenges, with 24 percent citing increased competition and 10 percent struggling to demonstrate value quickly to clients.

“You’re not the only MSP in your city anymore,” he said. “You need tools that set you apart. And if you can’t quickly show value, come talk to us. That’s unlockable revenue.”

He also urged MSPs to align their road maps with what SMBs are demanding: endpoint detection and response, patch management, managed detection and response, zero-day protection and advanced email security.

“This is the playbook going into 2027,” he said. “This is what your customers are asking for.”

For Kevin Damghani, founder and CEO of Grand Rapids, Mich.-based ITPartners+, Kaseya’s upgrades “have directly improved efficiency, reduced tool sprawl and strengthened our security posture across our partner base.”

“We’ve seen a sharper alignment with what growth-focused MSPs actually need,” Damghani told CRN. “Being a Kaseya partner has allowed us to scale with confidence, drive stronger margins and deliver a more secure, streamlined experience.”