Kaseya: Platform Investments Driving New Savings, Revenue Opportunities For MSPs

Kaseya touted its product innovation, AI integration, and partner profitability gains at this week’s XChange conference as the MSP platform provider works to show channel partners it has changed significantly over the past 12 to 18 months.

MSP platform technology developer Kaseya has changed significantly over the past 12 to 18 months as it focuses on product innovation, artificial intelligence, and customer obsession.

That’s the word from Miles Walker, Kaseya channel development manager, who told MSP executives at this week’s XChange conference in National Harbor, Md., that his company has been listening to partner feedback and investing in development, including adding 200 developers this year.

Walker also said that AI is becoming a core part of the company’s portfolio, with every Kaseya solution now including an AI component. The goal, he said, is to make MSPs and their prospective customers stronger advocates for the company.

“We want to be better,” Walker said. “When I say that, we want to make sure the MSPs we work with and potential MSPs are happy to work with us. They’re going to champion us at a bench. They’re going to tell other people, other MSPs they work with, this is a great company. You should try out some of these solutions.”

Walker pointed to several recent changes as evidence of that shift. Graphus, the anti-phishing product he was originally brought in to support six years ago, has been replaced by email security technology developer Inky, which Kaseya acquired in October. He called Inky one of the market leaders in anti-phishing.

Walker (pictured) also highlighted the launch of Kaseya SIEM (security information and event management) at the company’s flagship Connect conference in Las Vegas, describing it as enterprise SIEM control without the burden. Kaseya’s confidence in that product, he said, is based on the breadth of data it can draw from across the MSP market, including 17 million managed endpoints, 16.9 billion security events annually, and 44.4 billion backup jobs monthly.

Walker tied those offerings to the rising threat from cybercrime, saying the global problem continues to worsen and should be part of the conversations MSPs have with their customers. He said cybercrime reached $10.5 trillion in 2025, citing Cybersecurity Ventures, and is projected to hit $13.8 trillion by the end of 2027. He also said the U.S. remains a major target, with 320 incidents per 100,000 people, nearly double the global average.

“These numbers are scary,” he said. “These numbers, you need to be sharing with the clients you manage. We’re into 2026, and it’s not slowing down.”

Walker said requests for his cybersecurity perspective have grown sharply.

“I used to get asked maybe once a year to come on and talk a little bit about cybersecurity,” he said. “Now I’m getting calls every couple weeks to give my insights, to give my position on a new attack, a new story, a new company, a new business that has been hit with a ransomware, hit with a malware attack.”

Walker also discussed Kaseya 365, which launched in 2024 with endpoint and user subscriptions. Kaseya 365 Endpoint includes tools to manage, secure, and back up endpoints, while Kaseya 365 User is aimed at helping MSPs prevent, respond to, and recover from threats. He said Inky is now part of the user-side anti-phishing offering and described Kaseya 365 as a way for MSPs to reduce costs by avoiding a patchwork of separate products. Walker said Kaseya’s market analysis shows MSPs can save an average of $12 per endpoint.

In 2025, Kaseya launched Kaseya 365 Ops, which Walker said is designed to help MSPs streamline operations and improve efficiency. The subscription includes products and capabilities such as IT Glue, value demonstration, AI-driven workflows, and automated billing.

He said Kaseya has also revamped products and programs including its peer program, which he described as one of the largest in the industry, and the MSP Success Digital Platform, which is intended to give MSPs more control over marketing through websites, social and email automation, and customized content.

Walker closed by emphasizing Profit Fuel, which he said helps partners audit their IT stacks, map products under the Kaseya 365 umbrella, and identify hard-dollar savings. He said some partners have seen a 20 percent to 40 percent increase in revenue and profits from the program.

“We are not the same Kaseya you know from 12 or even 24 months,” Walker said.

Paul Bush, principal consultant at OneSource Technology, a Wichita, Kan.-based MSP and Kaseya channel partner, told CRN that Walker’s message was consistent with what the vendor discussed at this year’s Kaseya Connect conference.

Several of the new technologies Walker discussed have already impacted OneSource Technology’s bottom line, Bush said.

“We really embraced Kaseya 365 Endpoint and Kaseya 365 User when they rolled it out last year, and it allowed us to adjust our pricing,” he said. “We’re now billing our clients based upon both the number of devices that they have, and the number of endpoints and users they have on their networks.”

Bush also said that Kaseya 365 Ops brought his company’s costs down by an average of about $500 a month.

“We were paying individually for products that were bundled now into Kaseya 365 Ops,” he said. “So that’s about $6,000 back in our pocket every year.”

Kaseya’s acquisition of Inky has also turned out to be a good move for the vendor because it is a much more sophisticated product than Kaseya Graphus was, Bush said.