Five Companies That Came To Win This Week

For the week ending Dec. 5, CRN takes a look at the companies that brought their ‘A’ game to the channel including Amazon Web Services, ServiceNow, Eon, Wiz and LogicMonitor.

The Week Ending Dec. 5

Topping this week’s Five Companies that Came to Win list is Amazon Web Services, which used this week’s re:Invent conference as the launchpad for a number of new channel program offerings, including an agentic AI competency for partners.

Also making this week’s list is workflow technology giant ServiceNow for a strategic acquisition that will boost its security offerings. Observability platform developer LogicMonitor is likewise here for a key acquisition around internet and digital experience monitoring.

Data backup startup Eon got noticed this week for its impressive Series D funding round. And cloud security superstar Wiz makes the list for unveiling a major upgrade of its channel program.

AWS Boosts MSP Partner Incentives, Launches Agentic AI Competency For Partners

Amazon Web Services, which held its re:Invent 2025 conference this week, tops this week’s list for making several significant moves on the channel partner incentives and training front.

Topping the list, AWS unveiled a new AI Competency that focuses on agentic AI, offering rich benefits to partners that achieve the designation, including funding and AWS resources.

AWS is investing heavily in partners that obtain the new AI competency, which includes three categories partners can obtain: Agentic AI Applications, Agentic AI Tools and Agentic AI Consulting Services.

Julia Chen, vice president of Specialists and Partner Core, told CRN that partners who achieve an AI Competency not only receive AWS’ stamp of approval proving to customers that they can successfully complete AI projects, but new resources such as marketing development funds and early access to pilot projects.

AWS is also giving MSPs more margins via new financial incentives to reward partners that drive key services like AI and cybersecurity, as well as government deals and cloud adoption.

“We’ve discovered that our managed service-validated partners actually drive 91 percent higher customer revenue, eight times higher retention rates and three times higher consumption than traditional resellers,” Chen said.

One new incentive, the MSP Incentive for Strategic Services, rewards partners that help customers innovate and enhance their cloud capabilities through specific AWS services such as generative AI, cybersecurity and modernization.

The new MSP Incentive for Customer Management recognizes MSPs that help customers adopt and use cloud solutions. And the third new incentive, the MSP Government Practice Benefit, financially supports partners that assist government customers through their digital transformation journey.

This week’s announcements are part of a channel charge AWS CEO Matt Garman is leading for his 140,000-strong army of partners aimed at taking profitability to new heights as they connect the dots for customers and deliver value in the AI era.

Starting Jan. 1, AWS plans to inject a slew of new financial incentives and channel enhancements into its partner programs, including new customer growth incentives, better financial rewards for private pricing agreements, expanded MSP benefits, and new deal registration for channel sales, to name just a few.

ServiceNow To Acquire Veza For Major Identity Security Expansion

ServiceNow makes this week’s Came to Win list with its announced deal to acquire identity security startup Veza, marking a major expansion of the tech giant’s cybersecurity offerings.

Terms of the deal were not disclosed, but published reports said the acquisition’s price tag was “at least” $1 billion.

Launched in 2020, Veza specializes in helping organizations to improve their security around access permissions and privileges across SaaS, data platforms, cloud and on-premises environments. Key capabilities include the Veza Access Graph, which aims to offer a better way to visualize identity security risks—ultimately enabling security teams to more easily spot anomalous and risky permissions.

Veza’s technology will be combined with ServiceNow’s AI Control Tower as well as with agentic workflows, ServiceNow said in a news release.

The combination will offer partners and customers a single view of identity risk and provide “control of every identity in their organization,” ServiceNow said.

Veza has 230 employees and its founders, including CEO Tarun Thakur (pictured), previously worked for Datos IO, which was acquired by Rubrik in 2018.

Data Backup Startup Eon Raises $300 Million In Series D Funding Round

Next-generation cloud data backup provider Eon raised $300 million in an impressive Series D funding round this week that boosted the startup’s valuation to $4 billion. The new financing brings Eon’s total funding to $500 million since its January 2024 founding.

The New York-based company exited stealth in October 2024 and has gained momentum in the data protection, management and resiliency space with its cloud backup posture management platform. In the funding announcement Eon said the financing news “follows a year of exceptional growth” for the company, without disclosing financial details.

The funding comes at a time when the demand for data—and tools for managing and protecting that data—is growing thanks to the wave of AI applications and agentic systems being developed and deployed.

“Eon has built a foundation for the future that makes AI and broader enterprise intelligence possible,” said Eon co-founder and CEO Ofir Ehrlich, in a statement. “We hear from customers that they are solving for two critical challenges: First, storing enterprise data efficiently and compliantly to minimize risk; and second, transforming the data goldmine they’re sitting on into active fuel for their business and AI strategies.”

Eon targets its platform toward businesses and organizations that need to unify, protect and activate structured and unstructured data across multi-region, multi-cloud environments, including IaaS and PaaS services. In addition to reducing data backup costs by 30 to 50 percent, according to the company, the Eon platform converts static data backups into accessible data lakes for AI and analytics tasks, as well as for disaster recovery purposes.

Speaking of impressive funding rounds, agentic-powered security operations startup 7AI also got noticed this week for its $130 million-dollar Series A funding round.

Wiz Unveils Revamped Channel Program, Major Partner Services Push

Cloud security superstar Wiz may be in the process of being acquired by Google. But that isn’t slowing down the company’s channel efforts.

This week Wiz debuted a refreshed partner program, including a dedicated services track for the first time, as the cloud and AI security superstar seeks to deepen its channel engagement in a fast-moving market, executives told CRN exclusively.

The launch of the new Wiz Partner Alliance program comes as the five-year-old company seeks to accelerate work with solution and service provider partners, even as the planned $32 billion acquisition of the company by Google is expected to close next year.

Notably, the Wiz channel program will introduce a new services track to boost partner delivery of services around the fast-growing vendor’s cloud and AI security platform, Wiz Channel Chief Andy Ritchie (pictured) and President and COO Dali Rajic said in interviews with CRN.

Overall, the new program is aimed at “bringing this global community of partners together to engage with us in a differentiated way—because they engage with customers in a differentiated way,” said Ritchie, head of worldwide channels and alliances at Wiz.

Along with the launch of the services program, the Wiz Partner Alliance also features a new structure with three tiers for solution and service providers, according to the company. Other updates include improved discounts, marketing development funds and access to Wiz teams.

The new channel program will serve as the template for how Wiz works with solution and service provider partners well into the future, Rajic said.

LogicMonitor Expands Observability Capabilities With Acquisition

Returning to the topic of savvy acquisitions, LogicMonitor this week completed its acquisition of Catchpoint and has begun integrating Catchpoint’s technology in a move to create an observability platform that covers IT infrastructure, the internet and user experiences.

LogicMonitor, which is backed by private equity company Vista Equity Partners, paid more than $250 million in cash to buy New York-based Catchpoint.

The acquisition, LogicMonitor’s largest to date, comes at a time when businesses and organizations are building out sprawling IT estates, including data centers and cloud-based systems, to handle growing AI workloads.

LogicMonitor markets a cloud-based, hybrid observability platform that provides automated IT infrastructure monitoring and analytics for hybrid IT environments. Catchpoint develops an internet performance monitoring system that tracks the performance of an organization’s websites, web applications and services, and the user experience of both employees and external customers.

Combining LogicMonitor’s deep IT infrastructure observability capabilities and AI expertise with Catchpoint’s internet performance and digital experience monitoring technology will create a platform that “delivers predictive visibility and control across cloud, code and the Internet itself,” LogicMonitor said in the acquisition announcement.

The result will be a “comprehensive observability platform for the AI era” that can predict incidents and automate fixes, providing “a unified control plane for mission-critical AI workloads.”