Absolute Security Joins Pax8 Marketplace: ‘It’s Lower Support Costs, Stronger Security And Faster Recovery’

‘We bring a unique capability into what Pax8 considers white space. We’re not overlapping with the technologies MSPs already have. Instead, we’re helping make those technologies more resilient and more reliable,’ says Gene Kim, vice president, managed service providers for Absolute Security.

Absolute Security is making a major push into the MSP market by joining Pax8’s cloud marketplace, giving MSPs access to capabilities that can help lower support costs, strengthen security postures and improve recovery times when incidents occur.

While the Seattle-based company has spent decades serving enterprise companies, executives believe Absolute can solve some of the biggest operational and security challenges MSPs face.

“We’re new to the MSP space, and because of that we have to be smart about how we go to market,” Gene Kim, vice president, managed service providers for Absolute Security, told CRN. “Pax8 was the obvious choice because of its reach, its reputation and its focus on security-minded service providers. When you look at the size of the ecosystem and the number of MSPs transacting on the platform every month, it gives us an incredible opportunity to bring something that we believe is genuinely different to a large audience.”

He added that Absolute Security fills a gap in the Pax8 ecosystem because it is not another endpoint detection platform, encryption tool or service desk product competing in an already crowded category.

“We bring a unique capability into what Pax8 considers white space,” he said. “We’re not overlapping with the technologies MSPs already have. Instead, we’re helping make those technologies more resilient and more reliable.”

Oguo Atuanya, corporate vice president of vendor experience at Greenwood Village, Colorado-based Pax8, said Absolute Security brings “resilience directly to the device layer.”

“For our partners, that means they’re not only protecting endpoints, they’re ensuring those tools stay operational when it matters most,” he told CRN. “That persistence changes how MSPs think about risk and recovery, and it’s a complement to the solutions already in the Pax8 marketplace.”

Absolute has been around for more than three decades, using a technology that helped organizations track down lost laptops. Since then, the company has deepened its ties with device manufacturers and embedded its technology directly into firmware, giving it the ability to stay in place even when an operating system fails or someone tries to remove the software.

That foundation is now being leveraged to help MSPs maintain and recover critical management and security tools.

“When MSPs ask where they’ll see the biggest benefit, the answer is all of the above,” said Kim (pictured). “It’s lower support costs, stronger security and faster recovery. We help ensure that the applications MSPs depend on every day…whether that’s patch management, endpoint protection, encryption or monitoring tools…remain installed, operational and healthy. That means less agent drift, fewer support tickets and fewer situations where technicians have to manually repair broken systems.”

The value, he added, is critical when significant outages and cyber incidents occur.

“The reality is that when something goes wrong, customers don’t care how many security products you sold them or how many patches you deployed last month,” he said. “What they care about is whether their business can keep running and how quickly they can recover. Because we’re embedded at the hardware level, we can manage devices even when the operating system isn’t functioning. When every other management tool depends on Windows loading successfully, we can still reach that device. That’s a fundamentally different capability.”

The Pax8 partnership also gives MSPs a more streamlined way to buy and manage Absolute’s technology.

For partners, the appeal is simplicity. Through Pax8, MSPs can trial, provision, bill and manage solutions from one centralized platform, which can make the overall business case more compelling even if there are lower-cost ways to purchase technology.

“As an MSP partner with Absolute Security since 2019, NetCloud has seen the value that stronger endpoint visibility and control can bring to customers,” Camilla Østergreen Madsen, head of marketing for Denmark-based NetCloud A/S, told CRN in an email. “[The company] plays an important role in our security portfolio, helping customers strengthen their security posture, support their compliance efforts and build greater digital resilience.”

Looking ahead, Kim said Absolute Security plans to keep building out AI-driven capabilities.

“We’re going to help MSPs maintain the tools they’re already dependent on,” he said. “We’re going to help reduce operational costs by keeping those tools healthy and functioning. And when, not if, an incident occurs, we’re going to help them recover in minutes instead of hours or days. That’s better for the MSP, better for the customer and ultimately better for the business.”